Okay, beating a dying horse here. #amazonfail is now officially (because I declare it to be) #apologyfail.
Too many people are referring to Amazon's brief and only statement on this weekend's debacle as an "apology" when in truth, it is nothing more than an explanation of what went wrong. Some even go so far as to say WE should be apologizing to Amazon! This is kowtowing to corporate elitism of the highest magnitude. Yes, Amazon screwed up and had explained how it happened. But no, Amazon has not yet apologized for their mistake.
For me, it is too early to post a "post-mortem" on the entire affair. It isn't finished. Not till the apology comes.
Randy Pausch says a good apology consists of three things: 1) I'm sorry, 2) It was my fault, and 3) What can I do to make it better? Amazon has done only the second of those two, although they do imply they will make it better by not doing it again.
I'm a writer -- language is important to me. I want the words. I need to hear the words, "I'm sorry" come out of Jeff Bezos' mouth as he accepts that his company did 1) a lousy job of responding to this publically (they can learn from Dominos) and tells us what the company will do in the future to assure us such a thing won't happen again (and I don't mean giving away trade secrets as to the arcane world of coding, but the safeguards they will put in place so one person cannot hold so much power to wreak so much havoc).
Come on, Amazon -- an apology is what we're truly missing here. We've all learned from this episode. But before I can even entertain the thought of ever using your company again, I need to know I'm important to you.